Coupa

Led web development and optimization initiatives for Coupa.com, supporting the migration of the global website from Drupal to WordPress while improving the overall content management experience and scalability of the platform. Contributed to site localization and regional experiences, helping ensure content and user journeys were tailored for different markets. Developed and optimized lead-generation focused experiences, including landing pages, conversion paths, forms, CTAs, and other key user journeys designed to drive engagement and increase qualified leads. Partnered with marketing and content teams to implement new digital experiences, improve site performance, and support ongoing CRO and content initiatives across the global website.